Olivier Godest is the founder of Virtuality, the first event in Paris entirely dedicated to Virtual Reality, VR content and immersive technologies. He created Guidelines in 2014, a consulting company specialising in digital and social media strategies. He has been working in digital and television since 2009, when he co-founded Orange’s Transmedia Lab, one of the first French initiatives around social TV. His role was to advise author/producer teams on the use of social networks to enrich their media projects. He then moved to Reed Midem, where he was part of the launch of MIPCube in 2012, an event on digital innovation for TV professionals.