United Kingdom
Head of BBC Children’s Acquisitions and Independent Animation
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Genres Animation | Kids & Teens
Company Description BBC Children is home to the UK's two most-loved children's networks, CBBC and CBeebies. They champion and serve all 12 million of the UK's children and, as the UK's only public service broadcaster for kids, they are unwavering in their commitment to inspire the next generation to be the most imaginative, most resilient and most curious they can be.

Every day, they inform, entertain, educate and inspire UK kids with:
- Unique, digital first content across our wide range of digital TV channels and online platforms;
- UK originated public service content that reflects the glorious diversity of our world;
- Content across all genres – comedy, sport, drama, factual, entertainment, news and more.

Popular programmes on the channel include Danger Mouse, Horrible Histories, Operation Ouch, Wolfblood, The Dumping Ground, My Life, Hey Duggee, Topsy and Tim, My Family, Octonauts, Bing and Go Jetters .

Looking for - For CBeebies: Looking to pre-buy animated series that educate, inform, entertain and inspire their youngest audiences with shows that have something special and nourishing at their core.

Successful animations which reflect these ideas include What’s The Big Idea? (a pre-school philosophy show) Octonauts (an action-adventure show based around teamwork and marine biology) and Messy Goes to OKIDO (introducing complex scientific ideas to a very young audience).
The CBeebies audience love compelling characters, engaging stories and most of all, fun, so all pitches should have these ingredients too!

-For CBBC: Looking to source and acquire both animation and live action. In animation they look for character-driven comedy for the 6-9 age group with strong, engaging storytelling at its core. They are looking for a female-led ensemble piece that is more smart-funny than pink princess, high-octane action adventure series with a public service ethos, and a slightly older skewing screwball adventure or fantasy adventure for boys.

- For live action, they are looking for well-written comedy aimed at 9-12 age group, as they are all about having fun with friends, but they are also drawn to compelling content with a unique take on contemporary life. They are particularly keen to find a soap-style drama with hooks and cliffhangers to captivate slightly older or more sophisticated viewers, with authentic characters and big rites of passage stories told sensitively.

Following recent strategic changes, they will be looking for programming for 12-16 year-olds from 2018 on.
Policy & Volume of Acquisition CBBC is open to both pre-buys and completed programmes.
CBeebies rarely buy off-the-shelf animation - the most common way for CBeebies to buy animation is through the pre-buy model as this ensures that all programmes are tailored to perfectly suit our very youngest viewers. This means they can make sure their programming is tonally right. They want shows that are visually distinctive, yet complement their existing output.

CBeebies does not acquire live-action programming. Their live-action programmes are commissioned from either their in-house production team or from UK-based Independent production companies. UK independent production companies with live-action ideas for CBeebies should approach their Independent team via BBC Pitch.

Language English
Audience CBeebies : Children up to six years, and their parents or carers.
CBBC caters to the 6-12 age group.
Prices From 10% up to 24% of production budget for pre-buys.
Length CBeebies: Flexible, but usually 5’, 7’, 10’ or 11’. CBBC: 11', 22' or 30'
Licence Five-year exclusive TV broadcast licence for UK, unlimited runs.
Contact by Send submission to: Jackie Edwards, CBeebies, First Floor, Bridge House, MediaCityUK, Salford, M1 4AB, or by e-mail (, or via BBC Pitch (
For submissions to be considered for both channels, please contact Desiree Peeters
To set up a meeting or to send a diary request, please e-mail Catherine Trewavas (
Updated Mipcom 2017